Gillette Venous logo in white on black background.
The image shows the dark side of the moon, with cratered and rugged terrain, illuminated by sunlight.

FKD Studio added a touch of magic to the Gillette Venus campaign, delivering vibrant, on-brand visual effects that brought the genie and her world to life.

FKD Studio partnered with Monster & Bear to deliver the visual effects for the Gillette Venus TV commercial, bringing a magical touch to the screen. The ad centers around a whimsical genie who appears in a puff of sparkling smoke, an effect that required careful layering and design to align with the brand’s vibrant aesthetic. FKD Studio created these VFX moments by compositing multiple layers of practical and digital elements, including smoke, flashes, and shimmering sparkles, all customized to reflect the brand’s color palette. The result is a dynamic and enchanting visual that enhances the genie’s entrance and the appearance of the product, adding flair and polish to the overall spot.

TEAM

VFX / FKD Studio
Client / Monster and Bear
Director / Roxanne Halley

FKD Studio added a touch of magic to the Gillette Venus campaign, delivering vibrant, on-brand visual effects that brought the genie and her world to life.

A woman with a towel wrapped around her head and wearing a light blue robe with feathered cuffs stands in a bathroom, gesturing with her hand and speaking with a surprised or expressive facial expression.
Black background with the outline of an asterisk-shaped symbol made of white lines, with some lines forming rectangles attached to some of the asterisk's arms.

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